So, let’s say you have designed a compelling product, and now you need to put it out for people who would be keen to buy it. Thanks to modern technology, you do not need a brick & mortar store or any random person to patronize your shop from the street anymore. All you need is to set up an all-important website, which will be the storefront for your virtual visitors. But how do you draw them?
Setting up a website or starting a blog is merely the first step. The real problem is to drive traffic to that digital destination floating about in the bits and bytes. You have most probably struggled with getting the proverbial word out if you are not a seasoned digital sleuth. The question still stands: How to get people to notice your website in a sea of abysmally overwhelming digital overload? It has almost become a monumental undertaking to drive traffic to your website, simply because there is too much noise.
Here are some tips and tricks to rise above the noise and drive traffic to your website.
1. Targeting the high-volume, low-competition keywords
Keyword research is one of the most important aspects of SEO, and it should be the first thing that you must look into when you plan to learn how to start a website. It essentially lays down the foundation of your optimization, and you should try not to get it wrong. By targeting the right keywords, you are helping Google understand what your content is about, which increases the probability of popping up your website’s name in response to a search. Choose an appropriate focus keyword when you’re publishing content on your site.
Also, you should understand the user intent and target keywords based on it in order to succeed in SEO. User intent refers to what the searchers are looking for and expecting to find when they search for those words on Google.
2. Focusing your attention on long-tail keywords
Long-tail keywords are 3 or 4 phrase keywords that are very specific to your content. They’re usually easy to run because of their low competition. Whenever a potential virtual visitor uses a highly specific search phrase on Google, they tend to know exactly what they are expecting and looking for. You are sure to rank higher if you can create contents that matches do search intent by using them in the right places of your contents, such as in the description, title, and subheadings.
You can also look for related questions on Quora that are being ranked in the top 3 on Google. This is because it means that the keyword has low competition, and it’s easy to rank for if there is a Quora thread being ranked on Google.
3. Spy on your competitors
Competitor analysis is a crucial strategy when it comes to driving more traffic towards your site. Always know the main traffic sources of your competitors. This will help you in understanding the marketing channels that you need to prioritize. If you see Google search tends to be the top traffic source of your competitor, focus your attention on SEO and Google ads. If their top website is Facebook, you will know that you need to create more Facebook ads. If the highest source of traffic is a niche blog, focus on building an outreach strategy to collaborate with relevant blogs.
4. Writing compelling titles and descriptions
What most people do not know is that CTR or the click-through rate for your page in the search result is also a site ranking factor on Google. For example, if your site appears on the third rank for a keyword search but you’ve managed to receive more clicks than the first one, you will eventually rise to the second or first rank. You need to write headings, titles and descriptions that compel the searcher and entices them to click in order to receive high CTR and ensure that you stay on higher ranks.
Write your titles carefully, for you only have a limited number of characters, so you need to give it your best shot. Do not let your title or description cut off in Google because you want the searcher to get a complete idea of what your content is about.
5. Host giveaways and contests
If you make giveaways and contests a regular part of your digital strategy, you will be giving the users a reason to visit your site and keep coming back. This trick can even ignite word-of-mouth marketing, especially if you incorporate a social sharing component to the campaign. When users enter the giveaways and contests you will also get a chance to market to them in the future, as you will have specific insights about their interests which will allow you to tailor strategies to their shopping preferences. This is beneficial because personalization is a huge opportunity for brands and customers to get frustrated when their experience is impersonal.
6. Get involved with guest posting
Guest posting essentially works in two ways: when you submit posts to other sites or accept posts from external contributors. You can do both for extra benefits. Search for popular blogs and publications in your niche, particularly the ones that have an engaged and active audience, and get a lot of social media attention.
Some blogs have guest posting guidelines, so remember to follow them carefully. Try to include a link to your site by adding it in your author bio, content, or both. This will help in driving the traffic from that site to yours. Invite bloggers of your niche and complementary brands to post on your blog.
7. Try marketing on Instagram
In today’s world, Instagram has become a great marketing channel for online retailers because of its business-friendly features and large audience size. You can increase traffic on your site by adding a link in your bio or affiliating with people who market your products for a commission. You can also try reaching out to influencers with a considerably large following to share your website. Another way to boost website traffic through Instagram is by creating traffic ads.