With the technological transformations happening in the modern world, digital marketing is no longer ‘a nice to have’ or an ‘add-on’ to traditional forms of marketing but has become one of the most important marketing channels.
Digital marketing is the process of using digital technologies for everything a brand, or a company does to market its products or services to customers and prospects. In simple terms, digital marketing is essential for all the marketing activities that take place in the digital realm. It brings an equal opportunity to new and small businesses by providing them with a platform to compete against the marketing giants of the industry.
However, marketing on a digital platform is not child’s play. You need to be familiar with several digital marketing tools and operate them successfully if you want to make your products and services top-notch. These digital marketing tools help businesses in getting content ideas, measure their search rankings, build links, remove links, achieve technical SEO success, and analyse keywords.
Here is a list of tools that are essential for marketers of all shapes and sizes. This all-inclusive list of digital marketing tools will have you covered if you’re on a pint-sized team or an enterprise.
1. Google Analytics
The function of Google analytics is to allow marketers to track website traffic off to business. It allows marketers to understand their users and site and helps to evaluate the performance of the content, products, marketing, and more. It facilitates the marketers to sort, understand, and share their data quickly with an easy-to-use interface and shareable reports.
The marketers can even perform A\B testing with the Google Optimise platform integrated with Google analytics and make the most suitable decision based on data.
This is a simple chatbot builder that creates interactive, mobile Facebook Messenger marketing chatbots in a couple of minutes.
Omnichat which is a chat marketing automation platform by mobile monkey automatically nurtures and qualifies leads, uses growth hacking tools to build Facebook Messenger Contacts, converts and engages customers with multi-channel bot tools, and allows marketers to write a single chatbot funnel that works effortlessly across multiple messaging platforms.
3. Google trends
Google trends are the one tool that all marketers must master in. This digital marketing tool analyses the popular ET off top search queries in Google Search across various regions and languages and then displays this information using the graph for everyone to understand and comprehend.
One can also compare different keywords and search by categories, period, demographics, and type of search that also includes Google Images and YouTube.
Marketers are usually looking for the next stock photo that they can use in their social media graphic, ads, landing page, blogs, and much more. Unsplash is the ideal destination for when you want a great resource for stock photos.
It offers over 300,000 high-resolution images, and more than 50,000 contributors. You will most definitely find some great stock photos while browsing Unsplash as 10 new photos are added every 10 days.
5. Google keyword planner
Google keyword planner is integrated within the Google Adwords platform and lets users add one or more keywords, choose the language and the country, and see approximately how many times that keyword has been searched for. By using this digital marketing tool, marketers can check if the desired keyword has high, medium, or low competition and the suggested bid for that keyword.
Google keyword planner helps in finding more related and relevant keywords for your niche, and will also assist in deciding what topic to write on your website or blog. This refines content marketing strategies.
6. Hubspot Marketing
Through this digital marketing tool, businesses can set up web forms, pop up forms, and live chat software for lead capture. You can send email marketing campaigns, collect all of your data into the free CRM, and analyze the behaviour of the site visitors.
Hub spot acts as an all-in-one solution that ranges from your content and social media marketing to tracking emails and connecting with your leads. It has several tools available for free that help the business grow, nomatter what stage it is presently at.
Marketo is one of the most comprehensive platforms that easily scales with your enterprise with its features like keyword analysis, lead management, customer engagement matrix, A/B testing, etc. It is also one of the best marketing automation platforms that enables digital marketers to achieve business goals.
8. Facebook audience insights
This is one of the most underrated digital marketing tools that give you the demographic data, interests, purchase behaviour, habits, and the devices people are using of Facebook users which is the biggest social network in the world.
Marketing is all about understanding your customers and their preferences, and with this digital marketing tool, you will relatively have more customer insights and are better equipped to deliver the products and services they need.
This digital marketing tool allows simultaneous promotions all over social and also provides easy interaction with the audience. It automates your social media marketing by publishing content on all channels, and scheduling posts to provide better performance and reception. It even replied to your reaction to your social media posts. With this tool, you can maximize the opportunities social media brings to your business.
This digital marketing tool allows you to analyse the most shared content on any topic. Buzzsumo lets you find content in a specific niche by domain, author, or theme.
It helps in creating the perfect content for the target audience, based on the other relevant strong content available, which leads to high engagement.
11. Open Site Explorer
This digital marketing tool allows you to make a comprehensive link analysis, research backlinks, uncover potentially damaging links, and discover new opportunities for link building.
Open Site Explorer helps you to build a strong marketing campaign as links are essential for promotion.
This is a digital marketing automation tool that specializes in retargeting. Adroll allows you to place and monitor ads on both mobile and web, including popular social media platforms like Twitter and Facebook.
It is a user freindly digital marketing tool that makes it easy for anyone to get detailed information on their ads and makes retargeting a cakewalk.
This is essentially a heat mapping tool that lets you see where your website visitors play when they visit your pages. The scroll map on CrazyEgg allows you to see how far bottom your website visitor has scrawled and where they abandoned your website. This information allows marketers to place relevant and information accordingly on their website.
CrazyEgg has some key features that are convenient for the users like the overlay tool let you see which elements of your website are getting the most clicks so that one can optimize placement accordingly. The confetti tool allows you to see all the clicks on your website segmented by referral sources.
Flashyapp is an essential digital marketing tool for anyone looking to do omnichannel marketing that increases sales but doesn’t want to spend a lot of time on integrations. It is an all-in-one marketing platform that allows the users to convert site visitors to subscribers, and subscribers to repeat customers.
15. PushCrew (now WV)
This digital marketing tool is designed to grow the audience through the online presence of the company. PushCrew allows users to send push notifications to their customers, even when the customers are not on the website, which is a great way to inform people about any new offers.